Search…
Glossary of 10DLC terms
The following table describes many of the specific terms used regarding 10DLC registration and policy.
Term
Usage
Source
Definition
Brand
Common
TCR
The company or entity believed to be sending messages to an end user.
Brand Identity Check
New (7/29/21)
TCR
Identity verification on the company submitting brand registration to TCR. Carried out by TCR using databases, 3rd party vendors.
Brand Identity Status
New (7/29/21)
TCR
The result of a Brand Identity Check. Result may be either Verified or Unverified. Determines access to 10DLC routes.
Brand/Trust Score
Outdated
Multiple MNOs
Outdated. Referred to the result of previous TCR identity verification processes.
Campaign
Common
TCR
The message(s) that Brands send to an selected audience.
Campaign Service Provider (CSP)
Common
TCR
A company with a messaging platform that creates and manages Campaigns for their Brand customers.
Message Class/Tier
Common
TCR
A category assigned to each registered Campaign after registration. Determines throughput.
Mobile Network Operator (MNO)
Common
TCR
Refers to mobile carriers like AT&T, Verizon, T-Mobile, etc.
Russell 3000
Common
Stock market term
A stock market index that measures that performance of the 3,000 largest publicly held companies incorporated in America.
The Campaign Registry (TCR)
Common
TCR
A third-party vendor used by multiple MNOs to manage their 10DLC campaign registries.
Unverified
New (7/29/21)
TCR
A possible Brand Identity Status returned after a Brand Identity Check. Indicates that a company's submitted Brand information could not be verified as accurate.
Use Case
Common
TCR
Refers to the purpose of a messaging campaign. Selected during 10DLC registration.
Verified
New (7/29/21)
TCR
A possible Brand Identity Status returned after a Brand Identity Check. Indicates that a company's submitted Brand information was found to be accurate.
Vertical
Common
TCR
The specific market niche that a company targets within an industry. Selected during 10DLC registration.
Vetting
Common
TCR
An optional, secondary round of identity verification within 10DLC registration, separate from TCR's Brand Identity Check. Conducted by TCR's Vetting Partners and produces a Vetting Score.
Vetting Partner
Common
TCR
3rd party vendors used by TCR to conduct identity verification on 10DLC registrants.
Vetting Score
Common
TCR
The result of Vetting. Used to further determine access to 10DLC routes, throughput, and more.
Last modified 2mo ago
Copy link