Glossary of 10DLC terms

The following table describes many of the specific terms used regarding 10DLC registration and policy.

Term	Usage	Source	Definition
Brand	Common	TCR	The company or entity believed to be sending messages to an end user.
Brand Identity Check	New (7/29/21)	TCR	Identity verification on the company submitting brand registration to TCR. Carried out by TCR using databases, 3rd party vendors.
Brand Identity Status	New (7/29/21)	TCR	The result of a Brand Identity Check. Result may be either Verified or Unverified. Determines access to 10DLC routes.
Brand/Trust Score	Outdated	Multiple MNOs	Outdated. Referred to the result of previous TCR identity verification processes.
Campaign	Common	TCR	The message(s) that Brands send to an selected audience.
Campaign Service Provider (CSP)	Common	TCR	A company with a messaging platform that creates and manages Campaigns for their Brand customers.
Message Class/Tier	Common	TCR	A category assigned to each registered Campaign after registration. Determines throughput.
Mobile Network Operator (MNO)	Common	TCR	Refers to mobile carriers like AT&T, Verizon, T-Mobile, etc.
Russell 3000	Common	Stock market term	A stock market index that measures that performance of the 3,000 largest publicly held companies incorporated in America.
The Campaign Registry (TCR)	Common	TCR	A third-party vendor used by multiple MNOs to manage their 10DLC campaign registries.
Unverified	New (7/29/21)	TCR	A possible Brand Identity Status returned after a Brand Identity Check. Indicates that a company's submitted Brand information could not be verified as accurate.
Use Case	Common	TCR	Refers to the purpose of a messaging campaign. Selected during 10DLC registration.
Verified	New (7/29/21)	TCR	A possible Brand Identity Status returned after a Brand Identity Check. Indicates that a company's submitted Brand information was found to be accurate.
Vertical	Common	TCR	The specific market niche that a company targets within an industry. Selected during 10DLC registration.
Vetting	Common	TCR	An optional, secondary round of identity verification within 10DLC registration, separate from TCR's Brand Identity Check. Conducted by TCR's Vetting Partners and produces a Vetting Score.
Vetting Partner	Common	TCR	3rd party vendors used by TCR to conduct identity verification on 10DLC registrants.
Vetting Score	Common	TCR	The result of Vetting. Used to further determine access to 10DLC routes, throughput, and more.