# Glossary of 10DLC terms The following table describes many of the specific terms used regarding 10DLC registration and policy. | Term | Usage | Source | Definition | | ----------------------------------- | ------------- | ----------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Brand** | Common | TCR | The company or entity believed to be sending messages to an end user. | | **Brand Identity Check** | New (7/29/21) | TCR | Identity verification on the company submitting brand registration to TCR. Carried out by TCR using databases, 3rd party vendors. | | **Brand Identity Status** | New (7/29/21) | TCR | The result of a Brand Identity Check. Result may be either Verified or Unverified. Determines access to 10DLC routes. | | **Brand/Trust Score** | Outdated | Multiple MNOs | Outdated. Referred to the result of previous TCR identity verification processes. | | **Campaign** | Common | TCR | The message(s) that Brands send to an selected audience. | | **Campaign Service Provider (CSP)** | Common | TCR | A company with a messaging platform that creates and manages Campaigns for their Brand customers. | | **Message Class/Tier** | Common | TCR | A category assigned to each registered Campaign after registration. Determines throughput. | | **Mobile Network Operator (MNO)** | Common | TCR | Refers to mobile carriers like AT\&T, Verizon, T-Mobile, etc. | | **Russell 3000** | Common | Stock market term | A stock market index that measures that performance of the 3,000 largest publicly held companies incorporated in America. | | **The Campaign Registry (TCR)** | Common | TCR | A third-party vendor used by multiple MNOs to manage their 10DLC campaign registries. | | **Unverified** | New (7/29/21) | TCR | A possible Brand Identity Status returned after a Brand Identity Check. Indicates that a company's submitted Brand information could not be verified as accurate. | | **Use Case** | Common | TCR | Refers to the purpose of a messaging campaign. Selected during 10DLC registration. | | **Verified** | New (7/29/21) | TCR | A possible Brand Identity Status returned after a Brand Identity Check. Indicates that a company's submitted Brand information was found to be accurate. | | **Vertical** | Common | TCR | The specific market niche that a company targets within an industry. Selected during 10DLC registration. | | **Vetting** | Common | TCR | An optional, secondary round of identity verification within 10DLC registration, separate from TCR's Brand Identity Check. Conducted by TCR's Vetting Partners and produces a Vetting Score. | | **Vetting Partner** | Common | TCR | 3rd party vendors used by TCR to conduct identity verification on 10DLC registrants. | | **Vetting Score** | Common | TCR | The result of Vetting. Used to further determine access to 10DLC routes, throughput, and more. | --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.plumvoice.com/documentation/10dlc-faqs/faq/10dlc-glossary.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.